Marketing Plans and Business Plans

I am committed to assisting businesses in developing business plans that are practical, useable, and easily communicated throughout the organization and to potential investors. All too often, business plans simply become ‘shelf- documents’ that are reviewed annually at best. Our aim is to create a document that effectively captures the organization’s business development and strategic directions and to find a way to make it a ‘living document’ – one that can and will be used on a regular basis for guiding organizational behavior.

I recognize that often small closely-held or family-owned businesses serve a niche market so the first step of any marketing plan is to conduct a marketing analysis in order to validate any capital investments. Verification of the demand for the product will set the direction for a marketing plan that takes into consideration the quickest channels for profitable market penetration.

I will work with you as you implement your business plan and/or marketing plan and as a coach become part of your team.